As someone who has operated, run, and invested in numerous cafés, I heartily recommend Colin Harmon’s book. Colin offers countless gems of essential, common-sense advice in a personal, engaging style. Anyone interested in starting a café would do well to read this book. While much of the advice is common sense, it is the advice I believe new café owners need, but rarely follow. Before spending your time and money in the cafe business, read this book. It will deliver an impressive return on your investment.